Tuesday, January 6, 2015

Sick for Kevin Jonas twitter power

Kevin Jonas (right) talks twitter with Ian Ziering and
Johnny Damon on NBC's Celerity Apprentice 
I’m not ready to check myself into a facility quite yet, but I’m showing early signs of social media addiction.
Checking my facebook and twitter are the first and last things I do with my day. Seeing new “likes” to my facebook movie page brings me more joy than reasonable. I have five twitter accounts.
I may be lapsing towards the excess, but its not like playing “Angry Birds” or “Candy Crush” there is an end game in play, even if there is no end to the social media game.
In this age, a large social media following is power. That power was a major subject line of the first episode of Celebrity Apprentice. While both project managers pushed their team to take full advantage of social media to drive attendance to their charity pie sale, the other celebrities rightly feared that even their combined energies were no match for Kevin Jonas’ 4.7 million twitter followers.
I’m a long long way from 4.7 million, but I play to employ social media to organically grow a following for my film “Pink.” Most cited example of a twitter feed being harnessed successfully launch a movie was the 2014 “Dear White People.”
Each new follow puts me one step closer.
With that in mindset, it’s becoming increasingly difficult to not let to consume too much of my creative energy.
In the near future, I hope and expect “Team Pink” to grow and much of the social media heavy lifting will fall to others but in the mean time it's important to for me as the screenwriter/creative lead to keep my focus on the big picture and creating content worthy of attention.
Its all well and good to ask people to follow you, but if you don’t know where you’re leading them, we’re all lost.

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