Thursday, April 30, 2015

Sacramento film project in the media, party Friday

 'Tower' guitar finds home 

Ed Fletcher snags one-of-a-kind guitar

Pink screenwriter went from a party spectator to celebrity after he snagged the "Tower Records" Gibson Les Paul Guitar at a post-screening auction. The one-of-a-kind guitar is signed by Tower founder Russ Solomon and "All Things Must Pass" filmmakers Colin Hanks and Sean Stuart. Proceeds benefit the Tower Records Project

Party for Pink set for Friday

Film community, supporters, public invited 

Join us for an exciting night of music, dance and comedy at Party for "Pink" May 1 atVega's Underground in Old Sacramento.
It's an opportunity to share the path we're on with the public and Sacramento International Film Festival attendees. The night will include music from '70s rock cover band Lane 5, period burlesque performances from  Sugar Cane Cheeks and Vivienne Fuego of The Golden Poppy Revue and comedy from Diane Hong. The fun starts at 9 p.m.

Pink in the media

Digital-first strategy takes process to the people 

So many great things happening lately, the media department can hardly keep up. Since our strategy is to talk "Pink" into existence, I'm more than happy to share the process with anyone who will listen. Three great media hits this week:
  • Fellow writer/reporter Rich Ehisen published an inciteful Q & A. He and I talk about how the writing process, film-making, and of course Pink.
  • I sat down with the Junior and Leo Show Podcast talk about everything from how I got into the project to our digital-first strategy. We even talked a little about the news game and new media.
  • Finally, a piece I wrote explaining why the Sacramento film community should be rooting for the web series "Rellik." 

Monday, April 20, 2015

May busy, exciting time on film front

By Ed Fletcher
Early May looks like it's going to be an incredibly busy and exciting time for me. In a matter of days, I'm throwing a party in Old Sacramento, staging a photo shoot and my film short "Goldie" is screening in Seattle.
May 1: Party for "Pink"
May 3: Pink photoshoot
May 4: "Goldie" screening

Party for "Pink" is a chance to generate excitement around my feature film project "Pink" among Sacramento International Film Festival attendees and general Sacramento public.
The free event at Vega's Underground in Old Sacramento will feature 70s rock from cover band Lane 5, burlesque performances and comedy. The fun starts at 9 p.m.

On May 3, I'm turning Sacramento's Blue Lamp back into a strip club for a photo shoot. Behind the camera will be Sacramento photographer and visual artist Melissa Uroff.

Then on Monday, May 4 I fly to Seattle to be on hand as "Goldie," the short film I wrote and produced, screens as part of the Seattle Transmedia & Independent Film Festival. It's part of a night of LGBTQ-friendly films and live drag show.


Friday, April 17, 2015

Online support can 'like' projects into existence

Film maker asks Sacramento community to like, share and support project

"While the tools to create content is easier to obtain than ever, it’s also harder than ever for worthy smartphone applications, music, movies, or ebooks to get noticed. And yet it’s also easier than ever to give our neighbor a hand with a like, comment, share or thumbs up. Better yet a review." 

By Ed Fletcher
In the days of yore, when guy was building a house or raising a barn he’d cut the beams, buy the nails and level the ground by himself, but the time would come that he’d need his friends and neighbors help hoisting the beams and shit.

The community would come together to help out a member in need.  We don’t do that these days. We’ll help a neighbor if they’re getting a TV backyard makeover, but we hide when our neighbors
have a pile of rocks delivered.

The rise of crowdfunding runs counter to that. In the ideal, people give because they want to see good ideas succeed. Thousands of worthy projects are funded each year through the generosity of others.

Indeed, in this age of social media, email and online wallets, helping people has never been easier. “Likes,” retweets and shares are a form of digital currency that lift projects from heap of digital content produced daily. Without the transaction of money, a message goes from being seen by 50 people to 5000 (I’m making up numbers) with the ease of a mouse click.

I believe I have a project worthy of a digital barn raising. A project that could both put Sacramento on the map and make a serious statement about free expression. I’m asking for the Sacramento community to set me on the path to producing my dramatic comedy screenplay “Pink.”

Based on a real Sacramento 1969 case, Pink tells the story of a free-speech loving exotic dancer who battles a small-town sheriff and bares it all to prove her “bottomless” dance is art worthy of protection. Think “American Hustle” meets “People vs “Larry Flynt.”

I know what you’re thinking, “Cool idea, but Sacramento doesn’t know anything about making movies. Call Joe Carnahan.” I have. And I will again. I’m open to any connections my network might provide.

But the point of this post is to inspire, cajoe, woo you into helping my build my a base of support that will tell investors that this idea has resonance.

I’m asking Sacramento to prime the pump. The growing school of thought suggests social media marketing is the most effective way to sell a movie. Further, smart filmmakers will by developing a digital audience from conception, take fans along for the filmmaking process and  simultaneously prove to investors the viability of the film.

While the tools to create content is easier to obtain than ever, it’s also harder than ever for worthy smartphone applications, music, movies, or ebooks to get noticed. And yet it’s also easier than ever to give our neighbor a hand with a like, comment, share or thumbs up. Better yet a review.

Think how much better off the Sacramento tech community would be if gave worthy apps the two minutes it takes to write a review for the app store. Think how much livelier our writing community could be if we reviewed their ebooks.

I’ve watched with a mixture of pride, joy and envy at community efforts to support tech startups and downtown retail businesses. Why can’t we do that with film? I’ve wondered.

This is me opening up my arms and saying: embrace me, this idea, and let's run with it. I’m open to investors, partners, backers, cheerleaders, digital strike force members or contributing in any multitude of mutually agreeable ways.

I'm thankful for the advice and support I've received to that point, but I want more.

I’d love help with strategy, marketing, publicity, media creation, social media.

Together we can make this happen Sacramento.