Burlesque Legend Dusty Summers tells you how she feels about full nude

Burlesque Legend Dusty Summers is as nimble with her words as she is with her feet. She’s direct, opinionated, and seasoned with a sass decades in the making.
Interviewing Summers was one of the highlights of our documentary team’s recent trip to Las Vegas and the Burlesque Hall of Fame weekend event June 1-4. During the trip, we also visited Lacy’s Lounge, a more traditional strip club, but one that emphasizes performance over transactions.
Documentary “Do the Dance” uses the examination of a precedent-setting 1969 strip club indecency trial to tell a broader story about the limits to Free Expression. The trial over bottomless dancing (full nude) made national news when Judge Earl Warren Jr. ruled the jury needed to see the dancer ‘do the dance.’
Summers worked at the trouble-making club, the Pink Pussy Kat in Orangevale, before embarking on a career as a touring exotic dancer. At age 69, Summers is still working as Las Vegas’ only stripping magician.
Summers left the Pink Pussy Kat before -- at the urging of the club’s owner -- the performers started dancing bottomless. The fully-nude go-go performances starting a multi-year battle between the beer bar and the local authorities. Summers would later share a billing with the performer at the center of the trial Susanne Haines. Haines won Miss Nude Universe in 1972 and was the headliner.
While Haines famously fought to go fully naked, Summer didn’t want to show it all then and doesn’t now.
To find out just what the sharp-tongued Summers said you’ll have to watch the documentary.

She was one of the featured performers at the Burlesque Hall of Fame weekend. Dustin Wax, executive director of the currently expanding hall was another one of our interviews.
Our two-night stay, also took us to Lacy's is located in North Las Vegas. It bills itself as Las Vegas' only Atlanta-style (hip hop) strip club. To pull himself out of a hole, longtime Michael Jackson impersonator and dancer Craig Parks started performing in male review shows then hosting big booty events before taking on his own space connected to the historic Palomino Club. We also talked to dancers Destiny and Dream.

Poster art for doc film "Do the Dance" revealed

Stare away

Check out these designs for "Do the Dance," our documentary. Tom Beauchamp and his team at Monster Design Co. put this amazing work together.
"Do the Dance" puts us in the Sacramento courtroom and "beer bar" where the son of a legendary jurist told a daring exotic performer to "Do the Dance" in a precedent-setting 1969 case. Get your tickets to our launch party fundraiser here.
The poster art (above) and the social media art tease with this tension, while the ink dot pattern and lettering help define the era. Do you agree? Tell us what you think.

News writer Ed Fletcher turns eye toward film

One should always have a bio ready for job they want. But I'd neglected one for film. After all, what am I going to say "I attend the CFAA screenwriters group monthly." That's true, mostly.

So while I've been steadily trying to convert creative ideas into action, I hadn't written a film bio. It's funny the things to fear.

Some months ago I agreed to host a school film forum. So when my contact (a teacher) messages me Saturday asking for a bio and reel of my work I finally had a deadline I couldn't shrug off. The highlight reel is above. The narrative film projects included are "Dance Step of Death" (2012) "Goldie" (2014) "Le Chapeau Genial" (2016) and "Save Quentin" (2016). It also including some of my work as a swashbuckling video reporter. Here's my film bio raft:  

Longtime Sacramento Bee reporter Ed Fletcher looks to follow a long line of journalists to transition into writing for film. Unlike many developing screenwriters, Ed has the fortitude, drive, and collaborative skills to bring those stories to the screen.As a writer and producer, Fletcher is not one to be typecast. His projects have tackled zombie outbreaks, gender identity, adolescent yearnings, mascot abduction, and free expression.His 2016 short film "Le chapeau génial" received an award of distinction at the 2016 Sacramento International Film Festival. Fletcher's most recent completed project was a transmedia narrative "Save Quentin" that used social media, television, and radio to chronicle the abduction and rescue of local non-profit's mascot. Fletcher's creative exploration has included performing improv and standup comedy as well as attending the Burning Man counterculture festival annually.  He's an active member of the community and serves on the local community cable channel board of directors. After growing up in Sacramento's suburbs, he attended Southern University in Baton Rouge, Louisiana. He returned to Sacramento in 2000 as a staff writer at The Bee.

Dancer's memoir reveals church, closer Sacramento connection

"Take It All Off" by Susanne Haines Register, 1978

"Susanne wrote a memoir."

That's was the new fact staring at me via a facebook message.
It would have been nice to know that three years ago when I started this screenplay.
"Take It All Off," by Susanne Haines Register, was released by Beta Books of San Diego in 1978.
The book covers her early life, the Sacramento indecency trial, her reign as Miss Nude Universe and more than a year traveling the country as a headlining exotic dancer.
For the uninitiated,  my screenplay "Pink" focuses on Susanne's 1969 arrest and trial. The case became national news when the trial judge decided that for the jury to determine whether the dance violated community standards they'd have to see it.
News clips and the accounts of the reporters that covered it form the bulk of my research. When the script started it was a 15-minute short film I expected to produce for a few thousand dollars. But when I embarked on expanding it, it never occurred to be to exhaustively research the story before leaping into the feature length version.
Reading the news clips gave me the rough outline of what happened, but not much of a sense of the person. The Bee and other news outlets covered the story, but kept their toe in the shallow end. I knew a little more about details about the Sheriff Misterly and trial Judge Earl Warren Jr., who happens to be son of the former Supreme Court Justice, but as the story went through revisions it was clear Susanne was the star.
Why did she get arrested seven times for performing bottomless? I didn't know for sure so I filled in the blanks. I gave her voice.
The book -- somehow invisible to google searches -- provides tantalizing new details. Susanne was born Susanne Tropper (March 13, 1947) to Frank Julius Tropper and Alice May (Simpson) Tropper. Family tragedy forced her to harden fast as she split time growing up between Sacramento's suburbs (Fair Oaks and Roseville) and Provo, UT. After a tumultuous childhood, she won Miss Placer County at age 16 before finding her way to the stage of Orangevale's Pink Pussy Kat.
While the book is lacking in literary grace, it's a flashlight into the shadowy '70s strip club circuit. Susanne represented the highest ideals of the craft in fighting for free expression, but also saw the lows exotic dance.
My task now is to see how the new facts fit into my pre-existing world.

New tools allow screenwriters to pitch from home

Sites take the travel out of pitching film, television

In Hollywood, like most industries, it's about who you know.  That gives people living and toiling in LA a huge advantage over people living elsewhere.

Since most agents won't take submissions, most connections come via a friend-of-a-friend (as so I'm told). To give folks like me access  (and to take our money) the pitchfest was born.

Fade In's Hollywood Pitch Festival and Scriptfest.com are two of the larger ones. The Hollywood Pitch Festival is July 24-26 in Los Angeles. A three-day pass costs $495. The 2015 Scriptfest was May 29-31 in Burbank, with tickets ranging from $300 to $750.

Each pitchfest is a little different, but most involve standing in a hotel ballroom trying to make small talk as you wait your turn to talk to your chosen film exec. All told, you're looking at spending $800 for a day of workshops and five minutes with eight agents, managers or production company execs.

I'm not passing judgment on whether that's a good value, I haven't been to either of those events. They might be worth it for the seminars and networking alone. But in that the information age there are new routes to get your film or television pitch before Hollywood types.

Here are three at to get your pitch to Hollywood:

Virtual Pitchfest 

Virtual Pitchfest allows users to pay to submit a query letter to selected Hollywood agents, managers, and production companies. The cost is $10 a pop, lower if you're buying in bulk. The service guarantees a response within five days.

Greenlight My Movie

Greenlight My Movie allows users to submit a completed short, a recorded pitch or a synopsis to selected agents, managers, and production companies. The cost is $29.95. Most responses come within 14 days according to the service.

Stage 32/Happywriters 

Stage 32 is a multifaceted social network for the world film community, so virtual pitch sessions are just part of what they do.  Stage 32 pitch sessions are sporadically held opportunities to engage in a live video chat with a specific film professional. The 8 minute skype session costs $45 but comes with the added benefit of live feedback without having to fly to Los Angeles.

Historic pussy kat photos hard to find

"Bottomless trial" defendants (tavern owner Leonard Glancy with Susanne Haines (left) and Shiela Brendenson) await the day's court appearance before Municipal Judge Earl Warren Jr.. Sacramento Bee August 27, 1969

Mini-documentary to proceed film, educate public, build audience 

Finding pictures of Orangevale's long-closed Pink Pussy Kat a Go-Go has turned out to be much more of a project than I expected. That's one thing documentaries don't come out and tell you: how hard it was to find the historic photos and interview subjects.
When I first started my screenplay "Pink," I was quick to dismiss any thought of doing it as a documentary. But as the project moved along, it became increasingly clear that telling this story as it really happened is also part of my mission.
For those new to this blog, in 1969 two dancers and the owner of the Pink Pussy Kat were arrested and went on trial for indecent exposure after the dancer performed without panties.
The trial became a nation story with Judge Earl Warren Jr. moved the trial to a strip club to allow the jury to see the exotic "bottomless" dance.
This photo, featuring the tavern owner Leonard Glancy and dancers Susanne Haines (left) and Shiela Brendenson, was obtained through the Center for Sacramento History.
The Sacramento Bee photo dated Aug. 27, 1969 shows the three awaiting  the day's court appearance before Municipal Judge Earl Warren Jr.
I've made some effort to find photographs of the club, the dancers, the scene, but in the coming weeks it will be time to take those efforts to a new level, hopefully with news coverage, advertising and an organized effort to hit up the places old men frequent. I'll update the post as more details become available.
The plan is for the mini-documentary to increase interest in the film. Have ideas on ways to find photos and live stories? Better yet want to help track down some of these people?

Screenwriter revisits hometown 'Pow Wow' roots, reconnects with past

Orangevale Pow Wow Days stage area 2015

Orangevale is one of those "where" places.
Any mention of it -- to most anyone -- must quickly be followed by "where" it's near.
"Between Folsom and Roseville," is where I tell people.
In northeast Sacramento County, it's where the sidewalks end.
It's my hometown and the setting of the feature film script, I'm working to turn into a major motion picture.
The arrest and trial of the dancers at the "Pink Pussy Kat a Go-Go" became a national story and helped set the rules for exotic dance.
Few people know about this. I'm trying to change that. It would be/will be an amazing gift from my home community.
You can only really be from one place (military brats excepted).
I'm from Orangevale.
I left after high school and while I live in Sacramento now, my interaction with the community is

little beyond visiting my parents.
Being one of a handful of black kids in a community I affectionately call the Idaho of California, was at times a challenge. The late 1990s were certainly better racially than ever, but the late 1990s in Orangevale was not the same as the 1990s in more diverse communities.
I made the most of it. I was student body president (CRHS 1993) so some would say I thrived. But I wouldn't say I fit in. By the time I attended high school at Casa Roble the spittoons were gone, but vail of homogeneous isolation permeated. I often felt treated as the exception to a generally accepted rule about black people.
When faced with the sheer amount of bad country music produced in the 1990s one can either give in and say you like it or fight it.  Hating country was my buttress, protecting my few black points.
Committed to the fight against country, as soon as I had a choice in the matter, I avoided "Pow Wow Days," the longstanding community parade and carnival.
Orangevale doesn't have much. It's an unincorporated spec of Sacramento County that's hard to get to by highway thus maintaining some level of rural charm, but it doesn't have that gold rush era downtown of Folsom or the size, organization and ambition of
Roseville.
Since 1963, the community has been experiencing some level of Pow Wow. As a child, I marched in it was a Boy Scout.
As adult man, sans child, who has experienced Mardi Gras (several times), it's real easy to go curmudgeon on regular old small town parades. They don't throw beads, alcohol must be smuggled and there is little chance of boobie exposure, but there is something that is uniquely community socializing and unifying about parades.
So that extent, there is something unique and great about Orangevale's "Pow Wow Days."
I made a return visit Friday night and Saturday afternoon to tell people about "Pink" and the "Pink Pussy Kat a Go-Go."
From a visitors perspective, the event seemed healthy. It's 32 acres, snuggled between other parks and schools, is an ideal venue for an outdoor concert. There were kids galore on the carnival rides, plenty of vendors, a radio station sponsor, and a healthy beer garden. (Though they could step it up with more food variety and serving local beers.)
Loosely based an actual incident, some of the ladies from the Pink Pussy Kat cause a stir at Pow Wow Days in my script. So the visit could also be considered field research.
Another bonus: Saturday I ran into my childhood friend Billy Blackburn. That night, his band Blackburn Bullet bested seven competitors to win the "battle of the bands" hosted by radio station 101.9 the wolf. Billy's already talking about writing a song for the movie.
I was buoyed by the feedback I got from people young and old towards the Pink Pussy Kat story.
Young people were excited to hear about the historic trial. With old people, you could see the sparkle in their eye as they accessed those dusty files. I didn't find the motherload treasure trove of Pink Pussy Kat photos, but I'll keep looking.
 I see a few Rotary Club breakfasts and VFW Hall visits in my future as I continue my search.
Orangevale, here I come again.

Follow the journey by email
Keep up on film project on Facebook
Connect with the Pink Pussy Kat

May busy, exciting time on film front

By Ed Fletcher
Early May looks like it's going to be an incredibly busy and exciting time for me. In a matter of days, I'm throwing a party in Old Sacramento, staging a photo shoot and my film short "Goldie" is screening in Seattle.
May 1: Party for "Pink"
May 3: Pink photoshoot
May 4: "Goldie" screening

Party for "Pink" is a chance to generate excitement around my feature film project "Pink" among Sacramento International Film Festival attendees and general Sacramento public.
The free event at Vega's Underground in Old Sacramento will feature 70s rock from cover band Lane 5, burlesque performances and comedy. The fun starts at 9 p.m.

On May 3, I'm turning Sacramento's Blue Lamp back into a strip club for a photo shoot. Behind the camera will be Sacramento photographer and visual artist Melissa Uroff.

Then on Monday, May 4 I fly to Seattle to be on hand as "Goldie," the short film I wrote and produced, screens as part of the Seattle Transmedia & Independent Film Festival. It's part of a night of LGBTQ-friendly films and live drag show.

Whew!

Online support can 'like' projects into existence

Film maker asks Sacramento community to like, share and support project

"While the tools to create content is easier to obtain than ever, it’s also harder than ever for worthy smartphone applications, music, movies, or ebooks to get noticed. And yet it’s also easier than ever to give our neighbor a hand with a like, comment, share or thumbs up. Better yet a review." 

By Ed Fletcher
In the days of yore, when guy was building a house or raising a barn he’d cut the beams, buy the nails and level the ground by himself, but the time would come that he’d need his friends and neighbors help hoisting the beams and shit.

The community would come together to help out a member in need.  We don’t do that these days. We’ll help a neighbor if they’re getting a TV backyard makeover, but we hide when our neighbors
have a pile of rocks delivered.

The rise of crowdfunding runs counter to that. In the ideal, people give because they want to see good ideas succeed. Thousands of worthy projects are funded each year through the generosity of others.

Indeed, in this age of social media, email and online wallets, helping people has never been easier. “Likes,” retweets and shares are a form of digital currency that lift projects from heap of digital content produced daily. Without the transaction of money, a message goes from being seen by 50 people to 5000 (I’m making up numbers) with the ease of a mouse click.

I believe I have a project worthy of a digital barn raising. A project that could both put Sacramento on the map and make a serious statement about free expression. I’m asking for the Sacramento community to set me on the path to producing my dramatic comedy screenplay “Pink.”

Based on a real Sacramento 1969 case, Pink tells the story of a free-speech loving exotic dancer who battles a small-town sheriff and bares it all to prove her “bottomless” dance is art worthy of protection. Think “American Hustle” meets “People vs “Larry Flynt.”

I know what you’re thinking, “Cool idea, but Sacramento doesn’t know anything about making movies. Call Joe Carnahan.” I have. And I will again. I’m open to any connections my network might provide.

But the point of this post is to inspire, cajoe, woo you into helping my build my a base of support that will tell investors that this idea has resonance.

I’m asking Sacramento to prime the pump. The growing school of thought suggests social media marketing is the most effective way to sell a movie. Further, smart filmmakers will by developing a digital audience from conception, take fans along for the filmmaking process and  simultaneously prove to investors the viability of the film.

While the tools to create content is easier to obtain than ever, it’s also harder than ever for worthy smartphone applications, music, movies, or ebooks to get noticed. And yet it’s also easier than ever to give our neighbor a hand with a like, comment, share or thumbs up. Better yet a review.

Think how much better off the Sacramento tech community would be if gave worthy apps the two minutes it takes to write a review for the app store. Think how much livelier our writing community could be if we reviewed their ebooks.

I’ve watched with a mixture of pride, joy and envy at community efforts to support tech startups and downtown retail businesses. Why can’t we do that with film? I’ve wondered.

This is me opening up my arms and saying: embrace me, this idea, and let's run with it. I’m open to investors, partners, backers, cheerleaders, digital strike force members or contributing in any multitude of mutually agreeable ways.

I'm thankful for the advice and support I've received to that point, but I want more.

I’d love help with strategy, marketing, publicity, media creation, social media.

Together we can make this happen Sacramento.

13 Things I think I learned at Santa Rosa Story Expo

Committed to keeping my foot on the gas in turning my screenplay Pink into a feature film, I attended three-day weekend storytellers expo in Santa Rosa.
What the Storytellers Expo lacked in star power, communication and polish, it made up for in intimacy. There is not one reason any attendee should have left feeling like their questions were not answered by real writers, publishers, script consultants, or producers.
It's wasn't cheap, but you'd pay four times that much for the same offerings online.
The following are 13 thoughts, lessons or reflections from the two days of classes and day of pitching Pink at Storytellers Expo produced by the Santa Rosa-based "Northern California Writers" group:

1. The Sacramento film community would be smart to shift some instruction towards writing for television and web series. 
2. Breakdown episodes of television shows I liked, then follow the formula to write a spec episode.  
3. I'm well ahead of the curve in term of branding, social media and the business of film.
4. Re-read/edit scripts with different lenses: think like director, actor, producer
5. People love the true story/premise of Pink.
6. Write your first logline at the idea stage. 
7. Thanks for the instruction on how to write a film query letters, but what's the point if agents don't read them? 
8. Tension = hope v. fear.
9. Seek rising and falling tension through each mini movie. 
10. Author Dale Brown spent a lot of time in Sacramento and is a nice dude.
11. Practice funny by jotting down one funny thing a day. 
12. In packaging start with directors and talent with production companies.
13. In seeking agents and production partners, look to those judging screenplay contests, those are the people open to finding material in unusual places. 

When Sunday's pitch session came, I was at ease and confident. Participants stood in line for five minutes of one-on-one time with the assorted (8) book and film experts.
Making the best of meetings means setting reasonable expectations of learning something, building rapport, and achieving a small "ask."
And while I wish script consultants would use their connections more liberally to help non-clients,  I totally understand the folly of their ways. All of the pitch recipients were willing active listeners who surely would have benefited those at the early stages or those with a polished project.
Now time to email Pink to a Los Angeles studio.

Producer appearance as guest to burlesque show

Call it the lifecycle of the writer/producer.
For the better part of a year, I spent nights and weekends turning down invitations so I could spend more time sequestered to my keyboard.
Now with the pendulum swung toward producer, I'm in the streets trying to network my script into existence.
Last night, plunked in the front row a burlesque show with two lovely legends of the craft on either side of me made up for several of those sunny Saturdays I gave up to write my screenplay "Pink."

To my right was Miss Cherry Malone, a world champion burlesque performer. To my left Miss Petty (O'Ferrell) Russell, who performed across America from the 1950s to 1970s.
The Golden Poppy Revue is a production of Miss Vivienne Fuego.

Performers included:
Legend Isis Starr, "The Goddess of Burlesque" (SF)
Sugar Cheeks-Burlesque
Jenna Jezebel
Violet Ruthless
Dahlia D'Vine
Casaba Meloune
Bella Blue-Eyes
PLUS!!!:
Torch Song Singer Roxy Vox
Swing dance performance by Felicia & Ramses
Sideshow performer Ryan Dile
Comedy by "Sacramento's Sweetheart", Steph Garcia,

#Sacramento #burlesque comes alive at Colonial #theater #sexy #dance #arts #edm #music

A video posted by Ed Fletcher (@perpetualf) on Mar 1, 2015 at 1:45pm PST

Tale of Pink AFM pitch earns local press

My employer The Sacramento Bee graciously allowed me to write about my experience pitching "Pink" at American Film Market in November. So far the feedback has been outstanding. It's a great boost to the effort. Now I need to capitalize in this good press and keep pressing. Here is the top of the story and a link to the full story which I would really encourage you to enjoy.

The film-pitch session – the one in which I’m one of 10 pre-selected participants – has began and I’m not there.
I’m in the bathroom frantically trying to free my new pink tie from the coffee stain it just acquired. I consider taking it off, but that would ruin my plan to brand myself as the guy pitching “Pink” by wearing a pink tie each of my four days at the American Film Market.
“Pink” is a dramatic comedy based on Sacramento’s 1969 “bottomless” stripper trial, which made national news when Judge Earl Warren Jr. temporarily moved proceedings to a strip club so jurors could fairly determine whether the nude dancing violated community standards.

Read more here: http://www.sacbee.com/entertainment/movies-news-reviews/article8218959.html#storylink=cpy

http://www.sacbee.com/entertainment/movies-news-reviews/article8218959.html

Slipping Backstage to get The Dude my Script

Ed Fletcher with a look-a-like The Dude at the Jeff Bridges concert. 

It’s the morning after but I still buzzing from my clandestine operation to get Jeff Bridges a copy of script “Pink.”
Bridges, who despite many great roles will always remembered as “The Dude” from the Big Lebowski, has been on my short list to play Sheriff Misterly from the beginning. When I saw he was coming to Sacramento to play music with his band I took it as a sign. After a fair amount of waffling, there I was watching the show strategizing how I’m going to get backstage.
When the show ended I caught a moment when one of  guys guarding the door to backstage left his post and walked right back. The second wave of security wasn’t interested in doing his job so I walked past him.
When bridges who played a great set and a four song encore with his bandmates finished posing for a picture with some legitimate VIPs, I went in. I told him he seemed like a guy who believes in signs and that I took it as a sign that he was here to play and told him I wanted to give him my script.
By that point security was on to me, but Bridges said I was “Ok” and let me pitch him the movie as he walked to his dressing room. I gave a copy of the script to his guy and was on my way.
It was a beautiful end to a good week for Pink, my feature script about Sacramento’s 1969 “bottomless” stripper trial.
I was extremely happy with the turnout and energy of the Jan. 14 screening of my short film Goldie and others I hosted. It was good experience for myself as a film producer, good for the local film community and good for a local business.
With that behind me I decided it was time to refocus and prioritize my energy. I found that I’d been spending far too much time doing social media and not enough time doing. While there is a real potential upside of a large social media following, at times it feels a lot like a never ending online game. Social media is important but action is more important.
On the action front in recent days, I had my first meeting with an investment club, reached out to a new Hollywood friend and finally move my office out of my bedroom and into my spareroom.
The investment club isn’t ready to move yet and the overture has yet to bear fruit.
Each of those actions seemed at one point worthy of a blog post, but now seem overshadowed by “The Dude.”
I have no idea what will become of my move to get Bridges, but I’m happy fear didn’t prevent me from taking an affirmative step in response to the universe bringing Bridges to my town at the exact time my script was ready for him.
Go team Pink.

Highlights of January screening short film "Goldie" and more from Ed Fletcher on Vimeo.

Screenwriter Ed Fletcher Talks About His Dramatic Comedy "Pink" from Ed Fletcher on Vimeo.

Dance Step of Death

Zombie Comedy

Dance Step of Death 

Some people are content to watch bad things happen in their neighborhood. Not these guys. Armed with good intentions, they spend after work hours fighting crime, corruption and suffering. But this investigation my turn out be more than they bargained for. They'll need some fancy footwork to survive.




Zombie comedy "Dance Step of Death" from Ed Fletcher on Vimeo.

"Dance Step of Death" premiered at the Sacramento Film and Music Festival in 2012. After a good run on the Amazon Marketplace, if was launched for free on Vimeo Jan. 1, 2015.

Repost: Neophyte producer learns the film craft

In conjunction with the New Year's Day launch "Dance Step of Death" on the free video platform Viemo, I'm reposting an August 2012 piece I wrote for The Sacramento Bee reflecting on producing my first short film. Producing a film is a magical headache. I learned a great deal from doing this zombie comedy and much more since. 



Neophyte producer learns the film craft

BYLINE: Ed Fletcher; efletcher@sacbee.com

LENGTH: 693 words

The first tangible step toward my comedic short film, "Dance Step of Death," took place in February over pizza at east Sacramento's One Speed, but the idea of producing my own film was hatched a year earlier.

I'd had adolescent film stirrings, first with my dad's old 8 mm camera and later with Super 8, but I packed away those ideas in favor of more practical pursuits.

In 2011, that itch came back.

After taking a screenwriting class at Access Sacramento, I sheepishly submitted my first short script for consideration in the A Place Called Sacramento Film Festival. The festival – in which they escort selected scripts through the production process – can be a godsend for first-time producers.

In hindsight, I'm glad my short was rejected.

A year later, I was again spending Saturday mornings in the uncomfortable classroom chairs at Access Sacramento, this time enrolled in a film production class. This time, I felt was ready for Access Sacramento's A Place Called Sacramento Film Festival.

Again I was rejected by the submission jury (something about too many zombie entries).

But a funny thing happened on the way to rejection. I had already met AK Long, who enthusiastically agreed to direct the film. We'd started to craft a funding plan, and he'd started the storyboards.

So on the fateful day of rejection, we decided to press on and enter the movie elsewhere. Within a day, I had a tentative agreement with Nathan Schemel, executive director of the Sacramento Film and Music Festival, to show "Dance Step of Death" at the festival, which opens Wednesday and runs through Sunday.

The only problem: We only had 11 weeks.

Producing a film is a little like putting together a football team for one game. Thankfully, Long, a recent UC Davis graduate, brought his own connections and a team of people who were involved in his earlier projects. In the subsequent weeks, people from his network and mine joined as others dropped out.

The job of the producer is largely to rent the kitchen, buy the ingredients, then get out of the director's way until it's time to sell the soup.

In film terms, that means finding a script (easy enough – I wrote it), finding the locations, securing the talent, finding a way to pay for everything and distributing the film.

A co-worker at The Bee asked me how I found the time. I reminded him that I don't have kids. I woke up most mornings between 6 and 7 a.m. and worked for three hours or so, firing off emails and making plans. I'd meet with Long once or twice a week after work and I followed the schedule.

Producing a movie tests your networks. My network rose to the challenge. You never know what people will say "yes" to until you ask.

The process was not without stumbles, stressful evenings and the generalized anxiety that comes with having to trust that all the various team members you've assembled will perform the job they've agreed to do – for free.

Stressful, yes, but the process was magical.

It's one thing to write about three wannabe superheroes and their efforts to look into a police coverup, and quite another to see the characters take shape first in drawings, then in real costumes and finally as local actors performing the words you put to page.

Now, I'm ready for one more magical moment: seeing it on the big screen.

Should media use hacked Sony e-mails?

How do you feel about the juicy Hollywood tidbits being reported by media outlets as a result of Sony Pictures being hacked? I for one am conflicted.

In a nutshell the Hollywood, pop culture and mainstream press are reporting stories using documents possibly likely stolen by the North Korean government. From quips about President Obama to how much Kevin Hart gets paid for tweets the leaks have led to one embarrassment after another for Sony.

The screening of the movie "The Interview' amid in the face of threats is whole 'nother matter.

As a general rule the press is willing to use stolen documents if the news value of the story warrants it. In many instances, I’m not sure the value of the story, say one reveling Sony execs think Adam Sandler is an a-hole, meets any reasonable standard.

But at the same time, as someone interesting in film, the leaks provide candor seldom shared with the outside world. Largely in the name of protecting the commercial interest in the movie, Hollywood types rarely air their grievances publicly. So in effect we never see how the soup gets made or that the chief was replaced mid-meal.

Brad Pitt, Aaron Sorkin and Seth Rogan have been critical of the media's use of the hacked emails and now Sony has threaten to sue twitter over hacked tweets.  

Yesterday’s Gawker post about a reply-all chain argument about the Gaza Strip, featuring Russell Simmons, sent to Natalie Portman, Scarlett Johansson, and Ryan Seacrest is a prime example.

What do I really care? And yet there I was clicking away. It’s like sneaking peek at the pretty girl changing clothes behind your back. You’re not supposed to look, but it so hard to resist.  

10 Things I Learned from American Film Market

Screenwriter and producer Ed Fletcher delivers his pitch for "Pink" at the 2014 American Film Market as pitch expert and forum moderator Stephanie Palmer looks on.

By Ed Fletcher

Armed with a stack of business cards, some new pink ties and a four-day pass ($500), I recently attended American Film Market in Santa Monica, one of the world’s largest film markets, to develop or sell my screenplay Pink. For more information on Pink, a sexy dramatic comedy based on Sacramento’s 1969 bottomless stripper trial, read my blog or find us on Facebook. What follows is a rundown of things I learned or reconfirmed from attending American Film Market for the first time and as someone new to film.

1. Hollywood is not about openness or inclusion. It’s a meritocracy based on your ability to make them money. That’s not an indictment, just real talk.
2. In the film world there are creative types and business types. AFM is more for the business types. It ain’t called a market for nothing.
3. There is little demand for comedies, dramas, sports movies or urban movies overseas. As a result, there are an exorbitant number of low budget thrillers, action movies and beast/zombie movies being made and marketed. 
4. Getting on stage at the Pitch Conference can make you interesting to all the other filmmakers in the room, but since heavy hitters were in the their temporary sales offices blocks away, you’re still a nobody to them. 
5. Just because somebody retweets you doesn’t mean you’re somebody to them.  
6. Having a good pitch is one thing, but have it packaged (name director or talent signed on) and you’re cookin’. I wasn’t cooking.
7. Wearing a Pink tie everyday was a great idea. Who forgets the Black guy, wearing a pink tie, and talking about a screenplay named Pink?  
8. Cell phones are a security blanket for people afraid to be alone. It’s hard to spark up a conversation when people are checking their security blanket.
9. The Producer Forums are popular: Get there early. Disregard this if you have a confirmed “producers” credit and can skip the line. 
10. Despite the new ways to network through social media, nothing beats spending time in the lobby bar in terms of making connections.

The event offers a bevy of high level forums on the film business.

The rooms of two Santa Monica hotels are turned into temporary film offices.

Ed Fletcher posing for a picture at American Film Market 2014.

Film about exotic dance trial needs an image

Which of these three are best represent "Pink?"

Having never been a screenwriter before maybe I don’t know any better, but when I finish something I burn to see it made. That’s the point, right.

With that in mind I’m going to American Film Market in Santa Monica Nov. 5-12 to sell or develop my feature screenplay “Pink.”

Logline: A free-speech-loving exotic dancer battles a small-town sheriff and bares it all to convince a jury that her "bottomless" dance is art worthy of protection in this sexy courtroom comedy based on an actual 1969 case.

Here’s where you come in. The super talented graphic artist Val Mina has offered up three great ideas for an illustration. The illustration will be used on the web, but most importantly right now will be the image on our “leave behind” materials given to distributors, agents, producers, money men, casting directors and the like.

1. In one the judge's robes become the theater curtains, as a girl dances on stage.
2. Instead of lady justice we have a judge peeking under the blindfold to get peek at the lady dancing on one of the scales.
3. Classic. On possible variation would be to have sheriff between the legs rather than the judge.

Give us your thoughts.

I had previously begun laying the groundwork for a photo shoot and video tease also be used to market the film, but in the interest of time that will wait until after November. Thanks again for your support in this endeavor.

Getting script to Hollywood a challenge

Getting a script to Hollywood is harder than one might think.

By Hollywood I mean anyone that matters in the Los Angeles film making industry. Technically, you just mail it or email it there right? Wrong. You first have to get someone to accept it. Sending it unrequested is considered very bad form. So task one is getting someone to agree to read it.

The problem is the people at the big studios don’t accept unsolicited screenplays. So even if you scoop an agent’s email address off IMDBpro you’ll often told to politely to buzz off. At this point, I’ve only sent off a handful of emails to agent types.

The traditional, a-be-it longshot, means to get the script to Hollywood is through an agent or through winning in screenwriting competition. I’ve entered several screenwriting contests and will bring readers up to date on that soon.

In addition to stocking agents, I’m compiling lists directors, producers and actors who might be right for the movie. Of course, I started with people who’ve done stuff I like.

I’m not going after the titans of the industry but people who have done something that was really good but weren’t blockbusters. The thinking is maybe the right project, my film Pink, we could make a blockbuster.

By any respect, I’ve only just begun.

Some screenwriter/bloggers talk about strafing the landscape with hundreds of emails in hopes of nibbles. Am I cocky or arrogant or just dumb for thinking I don’t want some “B” list director messing up my film. Shit, I’m not even a “D” list screenwriter. I should be happy that the team from “Step Up: Volume Six” want to option my screenplay. Not that they do or there is even such a movie yet.

You email and wait. There is lots of waiting at this stage of the game. Part of me want to start writing other projects I have stirring in my brain, but I’m afraid if I stop giving Pink my full attention it will die an unceremonious death.

The waiting is maddening. I try to be cool about it. But it quietly burns at ya. You spent months of your life breathing life into this story now you desperately want someone else to care about it as much as you.

I’m trying to take advantage of whatever personal relationships I have that could help my get it to Hollywood. But even when your script is coming recommended it doesn’t mean that person has time to read it right away. The people in a position to make your movie are already making a movies so they have very little time.

I’m told myself repeatedly to stop worrying about it until after Burning Man. If you’re unfamiliar with Burning Man read this, (I don’t want to get side tracked during this post).

But try as I might I keep thinking there is more to be done. Another seed to plant before the desert. I’ve love to find myself smoking a peace pipe with Wes Anderson or some other big time director, but you can’t approach Burning Man with an agenda. It will provide what it will provide.  

Short of manifesting funding, a cast or a viable director while at Burning Man, my plan once I return to civilization is to seek out the people on the fringe of Hollywood. People who might not be able to greenlight a project, but whom producers with the means of making thing happen listen when they say “you ought to read this.”

I’m open to crowdsourcing the development of this project. If you’ve got connections, strategies of ideas feel free to share them in the comments at email me at majorfletcher (at) gmail.com.

30 minutes a day to success

Thirty minutes a day.

That is my challenge. 

No, not exercising silly. 

Film hustling.

That's my big takeaway from Gary W. Goldstein's book "Conquering Hollywood:" If you want to go from being a good screenwriter to being a successful screenwriter, spend 30 minutes a day networking and building relationships with people that can help you be a Hollywood success.

The book -- which I did as an audio book -- assumes you're already a polished screenwriter. That's a huge assumption, but as he points out there are plenty of books about the craft of writing. His book is about the behaviors and techniques needed to be a successful Hollywood screenwriter.  

It deals with networking, creating a database of people you want to meet, cataloging contacts, pitching a movie, working a room and building relationships. But if you forget everything else and just enacted his 30 minute suggestion you'd be well on your way. 

The pessimist would say, "I'm not in Hollywood so how can I meet people at Hollywood parties."

I'd love to be eating cocktail weenies with Denzel and Hallie too, but it doesn't mean you can't start until you get there. 

To get from here to there, you join the local professional organizations, attend the local film festivals, yes both, you use social media as a networking tool, you attend conferences and when your film marketing tools are sharpened you to reach out to the agents, producers and managers in a position to help your career along.  

For me this focused on my goal of seeing "Pink" playing on movie screens across the country and beyond. 

Logline: A free-speech-loving exotic dancer battles a small-town sheriff and bares it all to convince a jury that her "bottomless" dance is art worthy of protection in this sexy courtroom dramatic comedy based on an actual 1969 case.

If seeing it to be big screen is the mountain before me, I've reached a fast moving river to be traversed before the serious climbing begins.

It's the "Is It Done Yet" Phase. 

I've work-shopped it with my CFAA screenwriting group, I've fanangled a table read, I've sought input from locals who have experience in screenwriting. 

I'm now considering whether I should seek professional "coverage." Coverage are notes provided by people who used to be a front line script screener for production companies. They read your script and tell you what to fix. It seems like a bit of a crap shoot to me. How do I know my reader and I like the same movies? But the big question I suppose is: It this good enough that you'd send it to your boss.

What one doesn't want is to burn bridges with Hollywood types because you're sending out a script that doesn't meet an acceptable level. When studios pass on your script they are not going to send you a nice note explaining why.

That is where the script consultants come in. So is $300 a reasonable expense? 

Another other way to determine whether people think your script is any good is to submit and win scriptwriting contests. 

To that end, I entered the International Screenwriter's Association's "Emerging Screenwriters" Contest and and Cinequest Film Festival's screenwriting contest.

I won't be waiting idly by waiting for the results, but do wish me luck.