Online support can 'like' projects into existence

Film maker asks Sacramento community to like, share and support project

"While the tools to create content is easier to obtain than ever, it’s also harder than ever for worthy smartphone applications, music, movies, or ebooks to get noticed. And yet it’s also easier than ever to give our neighbor a hand with a like, comment, share or thumbs up. Better yet a review." 

By Ed Fletcher
In the days of yore, when guy was building a house or raising a barn he’d cut the beams, buy the nails and level the ground by himself, but the time would come that he’d need his friends and neighbors help hoisting the beams and shit.

The community would come together to help out a member in need.  We don’t do that these days. We’ll help a neighbor if they’re getting a TV backyard makeover, but we hide when our neighbors
have a pile of rocks delivered.

The rise of crowdfunding runs counter to that. In the ideal, people give because they want to see good ideas succeed. Thousands of worthy projects are funded each year through the generosity of others.

Indeed, in this age of social media, email and online wallets, helping people has never been easier. “Likes,” retweets and shares are a form of digital currency that lift projects from heap of digital content produced daily. Without the transaction of money, a message goes from being seen by 50 people to 5000 (I’m making up numbers) with the ease of a mouse click.

I believe I have a project worthy of a digital barn raising. A project that could both put Sacramento on the map and make a serious statement about free expression. I’m asking for the Sacramento community to set me on the path to producing my dramatic comedy screenplay “Pink.”

Based on a real Sacramento 1969 case, Pink tells the story of a free-speech loving exotic dancer who battles a small-town sheriff and bares it all to prove her “bottomless” dance is art worthy of protection. Think “American Hustle” meets “People vs “Larry Flynt.”

I know what you’re thinking, “Cool idea, but Sacramento doesn’t know anything about making movies. Call Joe Carnahan.” I have. And I will again. I’m open to any connections my network might provide.

But the point of this post is to inspire, cajoe, woo you into helping my build my a base of support that will tell investors that this idea has resonance.

I’m asking Sacramento to prime the pump. The growing school of thought suggests social media marketing is the most effective way to sell a movie. Further, smart filmmakers will by developing a digital audience from conception, take fans along for the filmmaking process and  simultaneously prove to investors the viability of the film.

While the tools to create content is easier to obtain than ever, it’s also harder than ever for worthy smartphone applications, music, movies, or ebooks to get noticed. And yet it’s also easier than ever to give our neighbor a hand with a like, comment, share or thumbs up. Better yet a review.

Think how much better off the Sacramento tech community would be if gave worthy apps the two minutes it takes to write a review for the app store. Think how much livelier our writing community could be if we reviewed their ebooks.

I’ve watched with a mixture of pride, joy and envy at community efforts to support tech startups and downtown retail businesses. Why can’t we do that with film? I’ve wondered.

This is me opening up my arms and saying: embrace me, this idea, and let's run with it. I’m open to investors, partners, backers, cheerleaders, digital strike force members or contributing in any multitude of mutually agreeable ways.

I'm thankful for the advice and support I've received to that point, but I want more.

I’d love help with strategy, marketing, publicity, media creation, social media.

Together we can make this happen Sacramento.

Sick for Kevin Jonas twitter power

Kevin Jonas (right) talks twitter with Ian Ziering and
Johnny Damon on NBC's Celerity Apprentice 

I’m not ready to check myself into a facility quite yet, but I’m showing early signs of social media addiction.
Checking my facebook and twitter are the first and last things I do with my day. Seeing new “likes” to my facebook movie page brings me more joy than reasonable. I have five twitter accounts.
I may be lapsing towards the excess, but its not like playing “Angry Birds” or “Candy Crush” there is an end game in play, even if there is no end to the social media game.
In this age, a large social media following is power. That power was a major subject line of the first episode of Celebrity Apprentice. While both project managers pushed their team to take full advantage of social media to drive attendance to their charity pie sale, the other celebrities rightly feared that even their combined energies were no match for Kevin Jonas’ 4.7 million twitter followers.
I’m a long long way from 4.7 million, but I play to employ social media to organically grow a following for my film “Pink.” Most cited example of a twitter feed being harnessed successfully launch a movie was the 2014 “Dear White People.”
Each new follow puts me one step closer.
With that in mindset, it’s becoming increasingly difficult to not let to consume too much of my creative energy.
In the near future, I hope and expect “Team Pink” to grow and much of the social media heavy lifting will fall to others but in the mean time it's important to for me as the screenwriter/creative lead to keep my focus on the big picture and creating content worthy of attention.
Its all well and good to ask people to follow you, but if you don’t know where you’re leading them, we’re all lost.