May busy, exciting time on film front

By Ed Fletcher
Early May looks like it's going to be an incredibly busy and exciting time for me. In a matter of days, I'm throwing a party in Old Sacramento, staging a photo shoot and my film short "Goldie" is screening in Seattle.
May 1: Party for "Pink"
May 3: Pink photoshoot
May 4: "Goldie" screening

Party for "Pink" is a chance to generate excitement around my feature film project "Pink" among Sacramento International Film Festival attendees and general Sacramento public.
The free event at Vega's Underground in Old Sacramento will feature 70s rock from cover band Lane 5, burlesque performances and comedy. The fun starts at 9 p.m.

On May 3, I'm turning Sacramento's Blue Lamp back into a strip club for a photo shoot. Behind the camera will be Sacramento photographer and visual artist Melissa Uroff.

Then on Monday, May 4 I fly to Seattle to be on hand as "Goldie," the short film I wrote and produced, screens as part of the Seattle Transmedia & Independent Film Festival. It's part of a night of LGBTQ-friendly films and live drag show.

Whew!

10 Things I Learned from American Film Market

Screenwriter and producer Ed Fletcher delivers his pitch for "Pink" at the 2014 American Film Market as pitch expert and forum moderator Stephanie Palmer looks on.

By Ed Fletcher

Armed with a stack of business cards, some new pink ties and a four-day pass ($500), I recently attended American Film Market in Santa Monica, one of the world’s largest film markets, to develop or sell my screenplay Pink. For more information on Pink, a sexy dramatic comedy based on Sacramento’s 1969 bottomless stripper trial, read my blog or find us on Facebook. What follows is a rundown of things I learned or reconfirmed from attending American Film Market for the first time and as someone new to film.

1. Hollywood is not about openness or inclusion. It’s a meritocracy based on your ability to make them money. That’s not an indictment, just real talk.
2. In the film world there are creative types and business types. AFM is more for the business types. It ain’t called a market for nothing.
3. There is little demand for comedies, dramas, sports movies or urban movies overseas. As a result, there are an exorbitant number of low budget thrillers, action movies and beast/zombie movies being made and marketed. 
4. Getting on stage at the Pitch Conference can make you interesting to all the other filmmakers in the room, but since heavy hitters were in the their temporary sales offices blocks away, you’re still a nobody to them. 
5. Just because somebody retweets you doesn’t mean you’re somebody to them.  
6. Having a good pitch is one thing, but have it packaged (name director or talent signed on) and you’re cookin’. I wasn’t cooking.
7. Wearing a Pink tie everyday was a great idea. Who forgets the Black guy, wearing a pink tie, and talking about a screenplay named Pink?  
8. Cell phones are a security blanket for people afraid to be alone. It’s hard to spark up a conversation when people are checking their security blanket.
9. The Producer Forums are popular: Get there early. Disregard this if you have a confirmed “producers” credit and can skip the line. 
10. Despite the new ways to network through social media, nothing beats spending time in the lobby bar in terms of making connections.

The event offers a bevy of high level forums on the film business.

The rooms of two Santa Monica hotels are turned into temporary film offices.

Ed Fletcher posing for a picture at American Film Market 2014.

Despite fears, ticket secured to big film event

Matchbook from the Pink Pussy Kat Club

And with a click I’m going to Hollywood.

Well, going to Santa Monica for what’s billed at one of the top film conferences in the world.


If you’re new to the blog, I’m a longtime newspaper writer with the bold ambition of turning his first feature-length screenplay into a film. That’s why three days before my 40th Birthday hit “purchase” on a $500 ticket.

I’ve produced a couple shorts, but this will be, by far, my most significant film project.
Going to this thing kinda terrifies me.
My brief experience in film has taught me that Hollywood isn’t built to absorb ideas from outsiders.
It’s hard to sell a script, until you have an agent. And its hard to get an agent, until you’ve sold a script.

I’ve tried from afar. But to date, none of the 30 odd email queries I’ve sent have been met by a positive response. That’s to be expected I’m told.
Going to the conference is a chance to take matters in my own hands. Here is the wiki description of the event:

The American Film Market (AFM) is a film industry event held each year at the beginning of November in Santa Monica, California. About 8,000 people attend the eight day event to network and to sell, finance and acquire films. Participants come from more than 70 countries and include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, etc. Founded in 1981, the AFM quickly became one of the premier global marketplaces for the film business, where unlike a film festival, production and distribution deals are the main focus of the participants.

Event marketing materials point out that whole films have come together at AFM, but I bet they had an agent to schedule those meetings. Not that I hadn’t been working hard already on moving the script and film forward, but knowing that in a month I’ll have a golden opportunity to make a contact that can catapult this project forward is invigorating. I worry I won’t have the money to put my best foot forward, but I’ll do the best I can.

Between now and then I’ll perfect my pitch, study the players, and develop “leave behind” materials that keeps my screenplay “Pink” on their minds.

If you’re just coming to this blog its high time I tell you what the film is about:

Logline: A free-speech-loving exotic dancer battles a small-town sheriff and bares it all to convince a jury that her "bottomless" dance is art worthy of protection in this sexy courtroom comedy based on an actual 1969 case.

Membership card from Pink Pussy Kat

It’s a story I learned about through my occupation as a newspaper reporter. The fact that the club was in Orangevale the community where I grew up only fueled my interest. Now I want to bring this story to the big screen for all of Sacramento. I’m hoping people will support me and rally to this cause.

I could use help reading my business plan, giving me feedback on my pitch, crafting my leave behind materials and finding a place to crash.
I’m so thankful for all the people who have helped me get this far. I’d never have made it this far without your encouraging words, feedback and participation in table reads. A special thanks to all of the people who have tried to connect me with your Hollywood connections.

We’ve got a long way to go, but I’m confident will be much further down that road as a result of the conference. Help me break a leg.

Follow the movement on Facebook.

Blog neglected, but progress significant

Dearest blog,

The "Adventure Patrol" brace for a fight in "Dance Step of Death."

I’m sorry I’ve left you alone for so long. I started you in good faith. I started you as a place to share my thoughts and add my tiny mark on the collective conscious as filtered by the interwebs.

But I while neglected checking in, I’ve been working hard. More than anything you urged me to follow my dreams, scratch itches and try to be the badass motherfucker that started a student store in high school and in college moved his student paper to New Orleans to produce a Bayou Classic edition.

I’m happy to report that my short zombie film “Dance Step of Death” has been submitted to five film festivals and will shortly be available on the amazon marketplace for digital download. As you know that was the first film I produced. I also wrote it, not to be vain. We missed Sundance (we didn’t submit), but by any measure we’ve created a piece of art that will live in our collective universe.

Meanwhile, I’ve made some revisions on my script for “Pink.” That’s film I’m writing -- and hopefully producing -- about the 1969 strip club trial. No I’m not working on this to get my rocks off. It’s a really interesting piece of Sacramento history. And if I need to use a little tits and ass to get people into a theater to see a story about First Amendment and Freedom of Expression, I’ll do it. Besides its a nice little story that will actually warm you heart.

Yeah well, the next step is to set up a table read. I’m on it.

I’m also happy to report something I mentioned earlier on this blog, my wine case re-gifting www.liquidgift.com site is under construction. Technically, its live on the Internet, but we’re still testing.  The idea - as you recall - is to launch a bunch of decorative wine cases out into the world, ask the recipients to show the case a good time, blog about it on our site, then pass it on to a new recipient/player.

I know, I have a long way to go, but I think its a great idea. The site looks nice so if I can find the right help, it gets a good launch and we properly harness social media, it could generate some real traffic and media attention.

Mainly I want to see what happens and launch something that will continue to evolve as it facilitates sharing and interconnectedness.

Oh and as you remember, I'll still doing improv. Yes, every Wednesday night at the Sacramento Comedy Spot. I'm getting better and, while not always technically perfect, its funny.

Now blog, my personal life is a mess, but it not that kind of blog.

Ever Forward
Ed Fletcher

Is "Plan B" needed? If so, what is it?

At age 6 Ed wanted to be a doctor, lawyer,
race car driver, fire fighter and a pimp.

It's fair to say I've been in a funk lately. But when your work world is collapsing I think it's OK to be a little off.
This morning, I considered whether to take a personal day. I don't believe in skipping work willy-nilly, but on occasion it's best for you and your employer. Such action is justified for a specific reason. The problem is there is a good chance I could wake up tomorrow and feel the same way.
It's a new feeling for me.
I've loved my career. Since I first started writing for my college paper The Southern Digest, I've never really dreamed of doing anything else.
The life plan was to pay my dues as a reporter, one day become a columnist and eventually go into management. I've never felt a greater sense of purpose, felt more challenged or had more sustained fun than my years running the college paper.
Going into management was a dream I mainly kept to myself.
Now as the newspaper industry hemorrhages jobs and another round of layoffs loom at my newspaper a new dream may be required.
This is new to me.
No need to get too far ahead of myself. Who knows if there will actually be layoffs and/or buyouts. But with several other newspapers within the chain having announced layoffs in the last few days a foreboding malaise hangs over the entire newsroom.
Unknown questions:

1. Will there be layoffs/buyouts?


2. Would my neck by on the chopping block?


3. Is the chopping block really freedom?

At this point, only a fool would not consider their options.

When I was in elementary school I refused to select one job when the "What do you want to do when you grow up." I'd have six jobs. One day I'd be a doctor, another I'd be a lawyer. I think firefighter, police officer and race car driver was in the mix too.
As I spend more and more time contemplating my "Plan B," I still have trouble settling in on one plan. Here is my list of ideas:

• event promotion/planning


• screenwriter


• professor


• radio personality


• non-profit director


• legislative staffer


• public/media relations consultant


• advertising creative


• columnist/free lance journalist


• television producer


• lawyer

Undoubtedly, somebody is reading this and thinking "Man I've changed jobs six times and I'm fine." Well, I haven't.
This whole thing would be a lot easier if I could easily sell my house and relocate without the worry of a house worth less than I paid for it.
The upshot is that in preparing for the future, I've enjoyed developing my multimedia skills, am bubbling with television and movie ideas and am examining my talents like never before.
Now, if this funk would just go away.