Sacramento film project in the media, party Friday

 'Tower' guitar finds home 

Ed Fletcher snags one-of-a-kind guitar

Pink screenwriter went from a party spectator to celebrity after he snagged the "Tower Records" Gibson Les Paul Guitar at a post-screening auction. The one-of-a-kind guitar is signed by Tower founder Russ Solomon and "All Things Must Pass" filmmakers Colin Hanks and Sean Stuart. Proceeds benefit the Tower Records Project. 

Party for Pink set for Friday

Film community, supporters, public invited 

Join us for an exciting night of music, dance and comedy at Party for "Pink" May 1 atVega's Underground in Old Sacramento.
It's an opportunity to share the path we're on with the public and Sacramento International Film Festival attendees. The night will include music from '70s rock cover band Lane 5, period burlesque performances from  Sugar Cane Cheeks and Vivienne Fuego of The Golden Poppy Revue and comedy from Diane Hong. The fun starts at 9 p.m.

Pink in the media

Digital-first strategy takes process to the people 

So many great things happening lately, the media department can hardly keep up. Since our strategy is to talk "Pink" into existence, I'm more than happy to share the process with anyone who will listen. Three great media hits this week:

• Fellow writer/reporter Rich Ehisen published an inciteful Q & A. He and I talk about how the writing process, film-making, and of course Pink.
• I sat down with the Junior and Leo Show Podcast talk about everything from how I got into the project to our digital-first strategy. We even talked a little about the news game and new media.
• Finally, a piece I wrote explaining why the Sacramento film community should be rooting for the web series "Rellik." 

13 Things I think I learned at Santa Rosa Story Expo

Committed to keeping my foot on the gas in turning my screenplay Pink into a feature film, I attended three-day weekend storytellers expo in Santa Rosa.
What the Storytellers Expo lacked in star power, communication and polish, it made up for in intimacy. There is not one reason any attendee should have left feeling like their questions were not answered by real writers, publishers, script consultants, or producers.
It's wasn't cheap, but you'd pay four times that much for the same offerings online.
The following are 13 thoughts, lessons or reflections from the two days of classes and day of pitching Pink at Storytellers Expo produced by the Santa Rosa-based "Northern California Writers" group:

1. The Sacramento film community would be smart to shift some instruction towards writing for television and web series. 
2. Breakdown episodes of television shows I liked, then follow the formula to write a spec episode.  
3. I'm well ahead of the curve in term of branding, social media and the business of film.
4. Re-read/edit scripts with different lenses: think like director, actor, producer
5. People love the true story/premise of Pink.
6. Write your first logline at the idea stage. 
7. Thanks for the instruction on how to write a film query letters, but what's the point if agents don't read them? 
8. Tension = hope v. fear.
9. Seek rising and falling tension through each mini movie. 
10. Author Dale Brown spent a lot of time in Sacramento and is a nice dude.
11. Practice funny by jotting down one funny thing a day. 
12. In packaging start with directors and talent with production companies.
13. In seeking agents and production partners, look to those judging screenplay contests, those are the people open to finding material in unusual places. 

When Sunday's pitch session came, I was at ease and confident. Participants stood in line for five minutes of one-on-one time with the assorted (8) book and film experts.
Making the best of meetings means setting reasonable expectations of learning something, building rapport, and achieving a small "ask."
And while I wish script consultants would use their connections more liberally to help non-clients,  I totally understand the folly of their ways. All of the pitch recipients were willing active listeners who surely would have benefited those at the early stages or those with a polished project.
Now time to email Pink to a Los Angeles studio.